Shakespeare famously wrote that some men are born into greatness; some achieve greatness; and others have greatness thrust upon them. Political Communication scholars would add that some have communications teams that spend great time and money in constructing greatness. Barack Obama is a great man, with excellent communication talents, but that is not enough to have won this election alone. Consider these five reasons, and a caveat.... Stayed tuned for this post in its entirety appearing on a bigger site.